Resume

As a marketing professional, I have a diverse-range of expertise. Focusing in social media marketing, advertising, project management, content creation and website user experience. Creating passion and excitement through meaningful content and a passion for marketing.

Skills I bring to the table:

  • Social media expertise: Facebook, Twitter, Instagram, Snapchat, Periscope, strategy and cross-platform integration
  • Google Search Network and Google Display Network campaigns to enhance profits and expanding client base
  • Vast Microsoft Office knowledge with Word, Excel and PowerPoint
  • Google Analytics Certified / SEO knowledge
  • A working knowledge of Adobe Photoshop, InDesign and Premier Pro
  • Small business consulting: working with local businesses and organizations on social media strategy, ad buys and more
  • Web content development: coninuously updating website information and providing content to enhance the value of multiple websites
  • Advertising assessment: creating recommendations based on advertising opportunities that include my organizations goals, budget and ROI
  • Brand management: adjusting content and messaging to fit the personality of the business
  • Amateur photography: showcased in meetings materials, websites and local magazines
  • Working with agencies: I have worked with various advertising agencies when it comes to Google Ad buys, social media advertising, digital and print.
  • Research: Finding information about competitors, researching and analyzing advertisements, and working to bring a competitive advantage
  • Customer service: I know how to represent a company, speak to others and create outstanding relationships.
  • Project management: leading groups towards exceeding goals
  • Advertising campaigns: working with designers to build motivating messaging with inspirational imagery for specific targets during campaigns
  • Executive-level reporting: Creating clean, easy-to-read reports that provides an inside look at marketing projects and success

Social Media Manager – January 2018 – Present
Anderson Marketing Group: San Antonio, Texas

  • Managing short-term and long-term social media strategy for clients within food and beverage, health and human services, law, mortuary science, and agency accounts
  • Completing photo and video assignments that enhance the quality of social media accounts, and increasing the engagement opportunities from followers
  • Developing proposals and options for potential clients, and presenting information for new business
  • Developing, controlling, and optimizing  social media advertising campaigns
  • Reporting social media success and opportunities, paid and organic campaigns, and providing recommendations to increase social media influence

Freelance Photographer: August 2013 – Present
Varying Locations

  • Completing photo assignments that include sport, venue, event, nature and action photography of life in Houston and my travels
  • Photos have been published in trade publications, Downtown Houston Magazine and various websites

Marketing Coordinator: July 2015 – January 2018
Houston First Corporation: Houston, Texas

  • Oversaw content and strategy for Visit Houston and Avenida Houston social media profiles across Facebook, Twitter, Instagram, Snapchat and Pinterest – reaching over 5 million daily users
  • Managed website content, UX and executive-level reporting for the $1.5 billion Avenida Houston entertainment district
  • Planned local and regional advertising purchases, strategy and added value in digital and print publications, reviewing progress and reporting
  • Created organic growth on Avenida Houston social media accounts, producing over 7,000 daily impressions in the first five months
  • Produced over 10 blog and content pieces each month with emphasis around tourism and conventions

Destination Events Coordinator: November 2014 – July 2015
Houston First Corporation: Houston, Texas

  • Planned, coordinated and executed 25 events for over 200 employees that provided personal development as well as motivational and exciting experiences
  • Managed tradeshow marketing for domestic and international tourism to Houston; including communication with booth members and arranging materials
  • Worked with vendors and managed external contracts for all internal programming and external events

Corporate Affairs Intern: January 2014 – November 2014
Houston First Corporation: Houston, Texas

  • Organized creative materials and direct mail to promote sponsorship opportunities and naming rights in venues such as the George R. Brown Convention Center
  • Drafted and helped copywrite corporate documents including news releases, media alerts, fact sheets, status reports and other materials as directed
  • Developed a corporate social media strategy, marketing collateral and promotions

Student Manager, Campus Recreation: August 2012 – December 2013
Saginaw Valley State University: University Center, Michigan

  • Managed the Outside SVSU program, which engages students in outdoor-themed activities and team-building exercises
  • Increased program equipment through monetary allocations, gear donations and other methods valued at $10,000
  • Increased participation by over 100% through new programs, more programs and marketing techniques

Silverado Coordinator: May 2013 – August 2013
Philmont Scout Ranch: Cimarron, New Mexico

  • Constructed a dense and diverse program for conference spouses for their week stay at the Philmont Training Center
  • Supervised approximately 20 employees, helped coworkers with problems and program, and instructed duties

Resident Assistant: November 2010 – May 2013
Saginaw Valley State University: University Center, Michigan

  • Planned meaningful programs for university students that include: academics, community service, community-building, health and wellness, and diversity awareness
  • Held leadership responsibility on duty as well as with lock-outs, health and safety checks and other assigned duties

Advertising Manager: April 2011 – April 2012
The Valley Vanguard: University Center, Michigan

  • Worked with local companies on B2C marketing with ads within the student newspaper for Saginaw Valley State University
  • Together with an advertising sales employee, achieved our yearly advertising sales goal of $50,000
  • Managed our portfolio of files, financial standing, advertising spreads, and creative on a daily basis

Education 
Saginaw Valley State University: University Center, Michigan

  • Marketing B.B.A. – December 2013
  • Overall GPA: 3.02
  • Dean’s List for Winter 2013 semester (Jan. – May)
  • Led marketing teams that focused on providing consulting reports for real organizations as well as with fictional product marketing software programs
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