The Astros were making a run for the world series, and we were offered a bet we couldn't refuse.
It really came out of nowhere. After the Astros parade, I learned about one fan who went locally viral for his outrageous mustache, his love for the home team, and this: Now Obed Ceballos is also a firefighter for the City of Houston, as well as (what I learned later), a member of the Houston … Continue reading Obed: Videos for People Who are Viral
Note: I wrote this post back in the summer of 2015 on my LinkedIn, seems just as relevant then, as it is now. Let's face it. Social Media is one of the most misunderstood advertising platforms that currently exists. It's so young, and changing so often, that I sometimes wonder how companies can require 8 … Continue reading The Movie “Chef” and Social Media
I woke up on Tuesday, August 29 at 8:00 am. It was finally towards the end of Hurricane Harvey’s destruction, and just two days after Mayor Sylvester Turner ordered evacuees to the George R. Brown Convention Center. The 24 hours prior, members of our marketing team, along with myself, were slowly monitoring activity on our … Continue reading Bottomless Coffee: Communicating from Houston’s Largest Harvey Shelter
I was listening to the Social Media Marketing podcast from Michael Stelzner, chief of Social Media Examiner and all-around expert. The discussion was about creating short, Instagram-friendly videos that people would love. A bit of the content from that podcast made me think a little deeper about video production across different platforms. To make this … Continue reading Producing Video: Platform-Specific Success